Identify Online Standard Reports provide commonly requested data and statistics for both your subscriber base and the larger universe of potential subscribers. Simple filters may be used: geographic region, industry sector, and subscribers or non-subscribers to your own products. Every report may be viewed onscreen, exported to a PDF file, and saved for future reference.

Standard reports: Market penetration

Customer Demographics can be viewed with a Market Penetration standard report. This report produces data and pie charts showing customer demographics for all products in the selected country(ies) and types selected.

Example 1: What is our market penetration in Australia, specifically academic medical schools and academic hospitals?

1. Click Standard reports located on the bar at the top of the page from within anywhere in Identify Online

2. Click Market penetration, Start standard report


You will now be taken through some search option screens. Make your selections.

3. Select Country Australia Click next Select No product, subscribers and non-subscribers Click next

Select Types academic/medsch, academic/hospital Click next Select screen  Click Search

Results in this example show subscribers AND non-subscribers, who are academic medical schools and academic hospitals in Australia. The results are sorted by country and then type.


To see subscription details Click on either the Show Hierarchy with Subscriptions buttons or the counts in the far right column.ido-show-hierarchy-subs-hierarchyido-show-hierarchy-subs-nohierarchyido-show-hierarchy-nosubs

Buttons on the far left of the screen also lead to full organization record detail and institution hierarchy information ido-show-hierarchy

See also Exporting Standard Reports results
See also Statistics & Pie Charts


Market Penetration statistics

To see the statistics of a Market Penetration Report, go to the Overall Summary at bottom of first page of the report results data. Click on a pie chart

Click on a segment for a country & type breakdown if more than one country or type is selected.

Below the Overall Summary at the bottom of the page you will find a Country Summary Analysis.


See also Exporting Standard Reports results


Customer Demographics with a Market Penetration report

Example 2: What types of institutions buy our journal in Japan and China?

1. Access Standard Reports, Market Penetration as in Example 1

2. Select Country Japan and China Click next Select Every product Click next

Select All Types Click next Select screen Search

Scroll down the results page to compare your demographics in China and Japan and where your key markets are using pie charts and satistics.


See also Exporting Standard Reports results


Previous step: Standard reports – Basic summary Next step: Standard reports – Gap analysis

What if I need more help? If you require clarification on any aspects of using our products and services please do not hesitate to contact us. In addition, extra training can be provided online or in person.

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